At the start of every project, it's critical to understand the motivations and concerns of the key stakeholders.

Here is an example of a Stakeholder interview (from the School of Dentistry Website Redesign project, aka DENT):

UCSF DENTS Stakeholder Interview Script

Preamble: Interview should take ~45 minutes. We’ll be recording it for transcription purposes. My colleague will also be taking notes and may have additional questions.

We are currently working on an exciting project to redesign the UCSF School of Dentistry website. One of the first steps of this project is to speak to internal stakeholders such as yourself, to make sure that we correctly define the project scope and understand which features and aspects of the site are important for your department and/or team. The scope of this project includes anything that is now or might in the future be posted on our public-facing website, http://dentistry.ucsf.edu/.

REMEMBER TO PRESS RECORD!!!

ICEBREAKER QUESTIONS

What is your full name and current Title?

What does your role encompass?

How long have you been at the UCSF School of Dentistry?

What were you doing prior to working with UCSF?

PROJECT IMPACT QUESTIONS

Does the SoD website have any impact, either directly or indirectly, on your current role in the department?

What should this project accomplish for the department and/or for your team?

Are there any ways that the website could help you in your current role?

How will you, personally, define success for this project?

Are there any things we should be aware of, from your perspective, that may pose challenges?

What worries you about this project? What’s the worst thing that could happen?

QUESTIONS ABOUT THE WEBSITE

What aspects or sections of the current website are you responsible for or concerned with?

How do you currently make updates to the website? What’s the process? (Omit for Sara H.)

How often do you need to add to or edit content on the current website? (Edit for Sara H.)

Are there any sections of the website that you think warrant special attention? (Edit for Sara H.)

What pages or sections of the website, in your opinion, are the most important?

Are there any pages or sections of the website that should not be migrated to the new site?

How often do you visit the website? What information are you looking for when you visit it?

Do you direct students, staff, alumni, or others to the website for information? If so, what types of information typically? (Edit for Sara H.)

Is there information that is not on the website currently that you (or others) think should be there?

Is there anything else that we need to be sure to consider or include in the website redesign?

QUESTIONS ABOUT UCSF SoD

Can you describe what kind of a department the SoD is in your own words?

How is the UCSF SoD different than its competitors (other than being public)?

ACCESS QUESTIONS

What kind of device do you use to access the website at work?

What kind of device do you use to access the website from home?

What kind of device do you use to access the website while on the road?

WRAP-UP QUESTIONS

Is there anything else you would like to share with us, related to the SoD website?

May we contact in you during the course of this project with any follow-up questions?

Would you be interested in participating in the prototype feedback round?