Vision Statement
A good Product Vision will help you decide:
- What to drop from the backlog
- How to rank the backlog
- What “done” means
Eg: To enable mobile device users, anywhere, to change the world through the power of charity.
Use this format to help develop the Vision Statement:
For <type of person>
who <has a particular need>
<product name> is a <class of product>
that <primary value proposition>
Unlike <competitor>, <differentiator>
OR put another way...
For <list of primary users>
who <list of their top goals/motivations>
<the product/service> is a <whatever it does>
that <is really awesome because aka why should i care? >
Unlike <competitor>, <this is the differentiator>