An audit can be a stand-alone deliverable or an initial phase of a larger projects. 

New support clients should always undergo an audit.

AUDIT SCOPE

Most audits will focus some if not all of the following areas. Some audits are purely technical

SEO & Analytics

• crawl the site to profile for SEO optimizations
• parse and report back on google analytics data
• recommend GA configurations
• deliver a GDS dashboard
• Identify broken links

Messaging

• copy review
• competitive analysis
• brand impact

Design

• does the design deliver the message, what can improve?
• does the design perform across browsers and screen sizes?
• do the components work together on the page? 

Accessibility

• ensure your site meets your target WCAG standard

• ensure section 508 compliance

Technical Architecture

• ensure the site build conforms to best practices
• find opportunities to simplify the architecture to improve maintainability
• identify any broken functionality
• recommend changes to server architecture
• recommend devops workflow improvements
• ensure your digital ecosystem delivers on your business goals

CMS experience

• are user permissions and workflows appropriate for the tasks performed?
• are there opportunities to save users time or empower them with configuration changes

Performance & Scalability

• test site for speed and identify optimizations
• report on the max load the site can sustain

Security

• identify any hacked modules, plugins, and core
• ensure all patches are properly applied
• scan for vulnerabilities and best practices

AUDIT PROCESS

1. CONSULT: written and verbal communication to better understand your needs and goals
2. AUDIT: the work to deliver on the agreed upon scope
3. DOCUMENT: package our findings into a presentation format
4. PRESENT: walk you through the outcomes and hand off the report

Tools

• Accessibility
  • Site Improve
• Security
  • Detectify
• Performance
  • Load Impact
  • Lighthouse
• SEO
  • Screaming Frog
  • ahrefs
  • google search console