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A good Product Vision will help you decide:

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  • What to drop from the backlog

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  • How to rank the backlog

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  • What “done” means

Eg: To enable mobile device users, anywhere, to change the world through the power of charity.

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Use this format to help develop the Vision Statement:For

Panel

For <type of person>

...

who <has a particular need>

<product

...

name> is a

...

 <class of product>

...

that <primary value proposition>

Unlike

...

 <competitor>, <differentiator>


OR put another way...
Panel

For <list of primary users>

...

who <list of their top goals/motivations>

<the product/

...

service> is a

...

 <whatever it does>

that <is really awesome because aka why should i care? >

Unlike <competitor>, <this is the differentiator>