Discovery & UX Research





About Discovery

Discovery aims to describe where economies can be made by leveraging existing patterns, and identify where innovation and custom code is worth investing in. Discovery will help us not only develop a clear expression of your primary web property, but also a more nuanced and communications strategy for your organization.

We will conduct analytics analysis to uncover meaningful stories in your audience’s browsing experience. We will research stakeholders and construct personas in order to give a voice to these users, and create user stories to establish achievable goals for site development.

We will audit and map your content to help express a plan for its creation, delivery and maintenance. A synthesis of our findings within discovery will inform a focused information architecture, expressed in a new site map.

We will perform a technical audit of your current systems to understand perceptible and hidden affordances. We will consider possibilities for integration, evaluate pathways for content migration, and seek to understand the true cost of maintenance so that we can plan sustainably.

We may construct the beginning of the product backlog – a list of features we will implement, grouped around larger epics. We will work together to discuss the scope and scale of this functionality initially as user stories, and rank these issues by priority.

We will on-board your team to our project management workflows in Trello or JIRA, where the tasks, epics and sprints will be tracked, tested and approved. Other collaborative spaces such as slack, confluence, dropbox or google drive will be used as is most appropriate to foster rich, transparent, and distributed communication.

We may conduct on-site workshops to build team culture around these processes, and gain benefits from real-time, face-to-face collaboration in the early weeks of the project.

Articles on Discovery

https://facetinteractive.com/blog/discovery-not-agile