Eg: To enable mobile device users, anywhere, to change the world through the power of charity.
Use this format to help develop the Vision Statement:
For <type of person> who <has a particular need> <product name> is a <class of product> that <primary value proposition> Unlike <competitor>, <differentiator> |
For <list of primary users> who <list of their top goals/motivations> <the product/service> is a <whatever it does> that <is really awesome because aka why should i care? > Unlike <competitor>, <this is the differentiator> |