A good Product Vision will help you decide:

• What to drop from the backlog

• How to rank the backlog

• What “done” means

Eg: To enable mobile device users, anywhere, to change the world through the power of charity.

Use this format to help develop the Vision Statement:

For <type of person>

who <has a particular need>

<product name> is a <class of product>

that <primary value proposition>

Unlike <competitor>, <differentiator>

For <list of primary users>

who <list of their top goals/motivations>

<the product/service> is a <whatever it does>

that <is really awesome because aka why should i care? >

Unlike <competitor>, <this is the differentiator>