Google Tag Manager

Google Tag Manager is a tool which enables the top-down configuration of Google tags on each of your sites. Within sites and apps, you can add snippets of code that allow the manager to add further Google related configuration to your site, like Ads and Analytics. This means most people can manage the integration without developer changes to site code.

Setting Up GTM on a Site

To set up Google Tag Manager on either your Drupal or WordPress site…

1. Create a GTM Account

2. Install the extension into your Content Management System

   1. Drupal: google_tag module

   2. WordPress: Site Kit Plugin

3. Visit the configuration screen of the extension, and paste the supplied Code or ID into your application

4. Review some of the advanced settings are set up properly…

   1. Drupal: Ensure the "include the snippet as a file" setting is DISABLED

5. Configure Tags & Triggers for Google Analytics or other properties

That’s it.

GTM Configuration

The rest of GTM is tags & triggers that register events with given services.

Open

When you log in to Google Tag Manager, you are presented with two tabs, Workspaces and Google Tags. Google Tags are groups or individual tags related to services. If you’ve generated a connection through a plugin, it should show up in Google Tags. Otherwise, if you want to create a tag setup from the ground up, create an account.

Account

Once created, a new account will allow the creation of subtags and their triggers, which in turn capture events for their relevant services.

Tag

Tags are simply event identifiers. When a tag is triggered (by a trigger), the resultant data is sent to the relevant service.

Trigger

Triggers are what cause a tag’s recording, whether that be a page load or some user interaction.

Useful Links

Set up and install Tag Manager