Screaming Frog Tips + Tricks

1. Download + instal tool from https://www.screamingfrog.co.uk/seo-spider/
2. Enter License from Last Pass

Connect to Google Analytics for more powerful reports 

1. Configuration > API Access
2. Connect New Account
3. Choose Account, Property, View
4. Segment - All users (or whichever segment might apply best for your audit)

Choose a Date range

• Defaults to a month
• Might be helpful to see the year

Metrics

• Pick what you want to display
• Users and sessions

Rest of the settings get pretty granular. Click through, or use the defaults. 

Enter URL to spider in top bar

• wait for both Crawl and API bars to hit 100%

Tab across top filters to that particular data

Review status code for broken links

• 200 good, normal
• 301 redirects
• 400 - 500 can be a problem

Review Images and look for: 

• Over 100kb
• Missing alt text

Structured data

• Validation errors or warnings
• Missing structured data

Inlinks + outlinks

• Check anchor text and alt text

Reports - create CSV

• Redirects
• Non-indexed
• Orphan pages

Bulk Export

• Response Code for 404s

Visualizations

• Crawl Tree
• Directory Tree

Put reports in a Google Drive Folder 

Once things are fixed you can run the crawl again and compare

• Save
• So you don’t have to crawl everything all over again’

Tool can help with Accessibility AND Search engine ranking/SEO

• Important to remember based on a client's needs or priorities 

Resources

• https://www.seerinteractive.com/blog/screaming-frog-guide/
• https://www.screamingfrog.co.uk/how-to-crawl-large-websites/