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For example for Drupal there is the Google Tag plugin, and in WordPress’s case, you can simply add the tag to the Site Kit Plugin. In WordPress’s case, the plugin can create a Tag for you
Otherwise, the steps are as simple as:
Create a GTM Account
Paste the supplied Code or ID into your application
Configure Tags & Triggers for Google Analytics or other properties
That’s it! The rest of mastering GTM is understanding what Tags and Triggers can doGTM is tags & triggers that register events with given services.
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When you log in to Google Tag Manager, you are presented with two tabs, Workspaces and Google Tags. Google Tags are groups or individual tags related to services. If you’ve generated a connection through a plugin, it should show up in Google Tags. Otherwise, if you want to create a tag setup from the ground up, create an account.
Account
Once created, a new account will allow the creation of subtags and their triggers, which in turn capture events for their relevant services.
Tag
Tags are simply event identifiers. When a tag is triggered (by a trigger), the resultant data is sent to the relevant service.
Trigger
Triggers are what cause a tag’s recording, whether that be a page load or some user interaction.
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